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Online Shopping Figures For the UK
The market for online retail has grown continuously since its humble beginnings. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.
Many consumers use online shopping to research brands before making a purchase and 45% of them prefer to “buy online, pick up in stores”. This is a fascinating shift in consumer behaviour that bricks-and-mortar stores should be aware of.
1. Online sales of retail in the UK
It’s not difficult to see that sales of online retail in the UK have grown significantly in the last few years. According to data from 2023, the B2C market for online shopping is expected to reach $120 billion next year. This is because of the changing shopping habits of consumers and the adoption by retailers of digital transformation technologies. As a result bricks and mortar shops are seeing a decline in popularity as more customers are turning to online retailers to make their purchases.
With this in mind, it’s important for both omni channel and pureplay retailers to understand Gardening Auger Tool what drives customers to purchase online. To help you understand this, we’ve compiled a collection of retail sales figures and statistics that are both eye-opening and revealing.
Fashion is the most sought-after retail industry in the UK with 28 percent of all ecommerce sales. This is probably due to a greater variety of items that are available and the convenience of being able to try on clothes without leaving the comfort of your home. Electronics is second with 16% of online sales. This is likely because of the constant need for new technology, as well as the desire to keep up with the latest technology. Leisure and hobbies are also a popular purchase online, accounting for 15% of all e-commerce sales.
When asked why they shop online, 57% of respondents mentioned convenience. This is followed by 48% who mentioned price comparison and 37% indicated they were seeking special deals or discounts. These findings suggest that UK shoppers are less driven by price than their European counterparts and are more focused on convenience and a broad product range.
2. Online shopping in the UK
Shopping online is becoming part of the daily routine for many UK consumers. Nearly half of UK people aged 65 and older have made a purchase online within the last year. With a variety of payment options available buyers can also pick how and when they want their items to be delivered.
There are many motives for online shoppers to shop, some of the most popular are convenience prices, availability, and price. In fact, 57% of online shoppers mention convenience as the primary motive behind their shopping. In addition, 48% mentioned lower prices as a benefit, while 37% mentioned the availability of more choices as well.
The habits of online shopping among UK customers are also becoming increasingly environmentally conscious. 79 percent of UK shoppers recycle boxes and other packaging materials from their online purchases. They may even take action if they feel their deliveries are not coming in environmentally friendly packaging.
Some consumers want to make their online shopping experience more personal. They are not just trying to reduce their environmental impact but also reduce their carbon footprint. For instance 35% of UK customers have purchased clothes, footwear, or accessories from a retailer that has their size information on file. This allows them to avoid the return process and to purchase what they want quicker.
Interestingly, UK shoppers are reported to be more willing to wait for Vimeo.com their online orders than they were during the pandemic. This could be due to the fact that UK customers are more used to the longer delivery time and understand the length of time it takes to receive an item through the mail.
3. Online shopping in the UK in accordance with the age range
Online shopping in the UK is a very popular pastime for a large number of people. The most popular items to purchase are clothes and accessories followed by groceries, and finally media such as music and movies. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. This is because consumers find these events very convenient. Comparisons of prices and products are also possible when purchasing these items.
It is important to note that online shoppers are diverse and this makes it crucial for ecommerce companies to know the demographics their customers are looking for when purchasing products. Additionally it is important to be aware of the amount of time each age group is spending shopping online. For example, the younger generation is more likely to purchase on mobile devices than any other age group. This is due to the fact that this age group is very time-poor and will use multiple devices to complete online tasks.
The older generation tends to be more cautious in their buying habits and less influenced by online advertising. They also tend to go to stores in the high street to feel and see items before making a purchase. However, this doesn’t mean they will not buy online. The convenience and ease of online shopping remain very appealing.
Another important aspect to take into consideration when shopping online is that older generations are more likely than younger generations to expect and request free shipping on all their purchases. They are also more likely to leave carts if shipping charges seem excessive. Moreover 61% of those over 55 say they will add more items to their cart to get to the free delivery threshold.
4. Online shopping in the UK according to gender
Men and women in the UK are equally likely to shop for items on the internet. Women are more likely than men to make big purchases such as Camping Furniture and electrical appliances. Both groups are more likely to purchase fashion as well as health and beauty as well as home and garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of consumers are influenced by the way a company responded to the COVID-19 pandemic, with 69% searching for brands that support and collaborate with their local communities.
Shoes and clothing are the most sought-after items to buy online in the UK. In fact, 62 percent of British women who shop online bought these items by the year 2020. Online sales aren’t only limited to clothing. Other items such as kitchenware, jewellery and sports equipment are also available.
In the process, online shopping is becoming increasingly popular as a way to get the best deals on these items. Some experts believe that by 2024, the sales from e-commerce could be almost one third of retail sales.
Some retailers are struggling with the rising popularity of online shopping, while others are flourishing. In particular the rise of online sales for health, fashion and beauty as well as gardening and home, and consumer electronics.
The trend of purchasing these products online is expected to continue to grow in the coming years. As the number of people who use the internet increases it is anticipated that online shopping will increase in popularity in the near future. With the growing popularity of this method of shopping, it is crucial for retailers to ensure that their websites are optimized for mobile devices and provide a secure and easy checkout process.
5. Online shopping in the UK by region
The UK is a top European online marketplace. The majority of its customers are influenced convenience, price and a variety of goods when they shop online. These factors make it a perfect place for retailers to build their online presence and provide an effortless shopping experience online.
In the COVID-19 pandemic, online sales grew dramatically as consumers chose safe and convenient alternatives to store purchases. This trend has continued post-pandemic as consumers continue to choose online shopping as a viable alternative.
Online shopping is an important component of UK retail, and some estimates suggest that it could account for three-quarters of retail sales by 2024. This is due to increasing consumer adoption of ecommerce and advancements in technology.
In the UK, 57% of online shoppers say convenience is the primary reason for them to shop online. The 48% who say it’s easier to find deals and special deals, and the 37% who claim that there’s a greater selection of merchandise available online are behind. This is in contrast to Europe where a higher percentage of consumers cited lower prices as the primary reason for their purchase online.
Online shoppers are also willing to test new brands and products. Almost 25% of shoppers online have bought items they’ve never purchased on the high-street before, and half are willing to test new products when they shop on an online marketplace like Amazon. Pay-as-you-go checkouts are a favorite option for UK customers with 29 percent of shoppers using a buy now pay later option in the past year.
Additionally, a robust online return policy is a crucial aspect of the e-commerce environment in the UK. The majority of online shoppers (59%) check the return policy of the retailer prior to buying, and more than half of them expect the seller to arrange and pay for return shipping.